BAUMAN´S
RESTAURANT
PHILOSOPHIES
“Sometimes all you need is to talk about the why.”
— Daniel Petz
CONTEXT
Baumann’s is a prime example of how to introduce a new restaurant. It’s not about revealing recipes – it’s about showing attitude and values. From the very start, the goal was to make clear who they are and what guests can expect.
Together with Johannes Baumann, we developed a social media strategy focused on sharing only what aligns with the restaurant’s values – telling stories, backgrounds, and beliefs rather than just dishes.
HOW IT ALL CAME TOGETHER
In a single shooting day, we created enough material for 24 reels – each a self-contained story with charm, heart, thought, and care. Macro and slow-motion shots from the kitchen served as backdrops for info posts and stories.
THE RESULT
A content pool able to fill the restaurant’s social channels for the next six months with ease – high-quality storytelling that set the tone from day one.