MCB
STIHL FLAGSHIP
STORE
“It´s not that hard to talk about what you love the most.”
— Michael Beitlhauser, MCB
CONTEXT
Flagship and franchise stores face the same challenge: standing out from other retail centers without “selling themselves out.”
Following the Blue Ocean Strategy, the idea was clear: if price is the red ocean we all swim in, then the way to stand apart is not just to be a service provider or retailer – but to be a partner in every sense.
HOW IT ALL CAME TOGETHER
That’s exactly what we captured – combining it into a brand film for LinkedIn and the company website, supported by 16 reels for social media, each focused on a different theme.
THE RESULT
A cohesive content package that positions the brand as more than a store – as a trusted partner with a clear, differentiated voice in the market.