VITAL
PROTEINS
HOW TOs
“Showcasing supplements for Vital Proteins. Small Budget, good looks.”
— Daniel Petz
CONTEXT
Producing tutorials and how-to content always means aligning closely with the brand’s identity. Living and producing in Europe for a US market requires understanding the brand’s core values – and recreating them in a way that feels authentic to their audience.
Depending on the budget, you’re either free to create – or challenged to make the very best out of limited resources. In this project, we managed to combine both worlds, delivering the strongest output possible.
HOW IT ALL CAME TOGETHER
We worked with my dear friend Michael, who provided the location – not just a modern kitchen environment, but enough space to set up three Aputures to get as much light as possible. Within a single day, we captured all the steps needed to piece the how-tos together in the edit.
It’s always a little unsettling to realise you’ve spent an entire day shooting for just three 15-second videos – but in the end, it’s always worth the effort.
THE RESULT:
Three captivating reels, produced as shadow posts for Vital Proteins’ Instagram