Authenticity doesn’t need (a lot of) effects.

It happens in the in-between – when no one’s performing.

For over a decade, I’ve been working with people and brands – from small workshops to BOSCH and STARMIX, from Munich to London. I could have taken the classic ad route. I know the tools and tricks. I chose not to.

I work small, close, and direct – to catch the moments that matter: challenges faced, obstacles overcome, quiet wins beyond staged perfection. No corporate jargon. No polished façade. Just a clear frame around what’s real. My job: show the truth of where you are now – and the value that’s already there.

Because when a brand connects with its real self, people connect back.

Daniel Petz