ONE NATION
COMMUNITY
“WE ARE MORE THAN JUST A GYM. WE CARE. WE LAUGH. WE EAT. WE REPEAT.”
– Denis Stolper, CEO, ONE NATION
CONTEXT
For One Nation – a community built on sport, healthy food, and a shared mindset – the goal was to create a visual language that truly matched their energy. Less cliché, more impact. Raw, aesthetic, and authentic.
The final product would appear both on the subway displays of the Munich U-Bahn and across their social media channels. The challenge? Simple, yet demanding:
“Press everything we want to say into just ten seconds – because that’s all we’ve got.”
HOW IT ALL CAME TOGETHER
One day shoot. Three setups. Full responsibility for story, visuals, and rhythm.
I worked mainly handheld or on a gimbal, using steady tele shots to contrast the raw intensity of the training scenes with the positive, healthy atmosphere of the café and restaurant.
From intense close-ups of muscle and motion against a black backdrop, to slow-motion food moments that turn nutrition into energy, to authentic group scenes in their own space – every shot was designed to be felt before it’s understood.
The result:
1 Hero Clip for digital out-of-home (10 seconds)
3 Social Media Reels (15 seconds each)
A cohesive visual package with a strong, recognisable style