OTTO
SPANNER
GMBH
“WE NEED TO SHOW OUR PARTNERS WHAT WE ARE CAPABLE OF!”
– Christoph Spanner, Otto Spanner GmbH
CONTEXT
Partners and potential clients often don’t fully know what a company has to offer. This is rarely due to a lack of advertising – more often, it’s the result of insufficient communication and presentation of the company’s own portfolio. Christoph Spanner recognised this and took the initiative: “We need to show our partners what we can do!”
The result was a comprehensive content pool alongside a technical explainer video focused entirely on their in-house Laser Coil system.
HOW IT ALL CAME TOGETHER
Employees in large-scale production often share the same camera shyness – understandably so. They’re in the factory to work, not to look good.
Yet it’s exactly this applied craft that gives every person in front of the camera a natural sense of aesthetics.
Over two shooting days, we gathered edit material, authentic moments between colleagues, and enough detail shots to create a year’s worth of infographics for LinkedIn and other social media channels. The main focus remained on the Laser Coil system, which we showcased through both drone footage and close-up detail shots.
Deliverables:
Main film (2:32 minutes)
Social media snippet pool (12 months / 8 informational video posts)
Thumbnails for social media channels