BOSCH
SERVICE
SOLUTIONS
“We won’t be selling products, we’ll be selling solutions.”
– John Milburn, Senior Country Manager UK
CONTEXT
Produced while I was still at university – and still a key project to this day.
Back then, the company was called Bosch Communication Center, with 5,000 employees worldwide. During a major rebranding, they were looking for a way to prepare teams for the change – and to embrace it with enthusiasm instead of uncertainty.
THE PITCH
“Make a film that excites.” That was the brief – literally quoted. Instead of a finished script, I brought an idea: We wouldn’t tell a story about change – we’d show connection.
The vision: worldwide teams as pieces of one big whole. Puzzle elements, wall murals, graphic motifs – all metaphors that unite instead of divide.
I deliberately avoided a fully fleshed-out film concept and instead took the managers on a mental roadshow – showing them how the film could be introduced, what the moment on stage would feel like. Not storyboards, but story feeling.
HOW IT ALL CAME TOGETHER
CONCEPT & STRATEGY
Opener Clip – Starting like a typical Skype call: blurry, pixelated, with the question “Can you hear me?” A relatable moment – and a deliberate break.
Main Image Film (10 min) – A seamless transition from the staged live call into an emotional corporate film featuring over 30 interviews worldwide – from Liverpool to Frankfurt to Vigo.
The technology was limited at the time – but we used that to break expectations, setting the “baseline” low so the impact would feel even stronger.
PRODUCTION
Shooting: 2 weeks, 3 countries
Postproduction: 6 weeks
RESULT
Image film used worldwide for Bosch
Presented on roadshows across multiple countries
Still considered a best-practice example at Hochschule Macromedia
Company now operating under the name Bosch Service Solutions