BYENA
NATURAL
COSMETICS
“IT HAS TO BE AS NATURAL AS POSSIBLE”
– Ena Operta, Founder, Byena
CONTEXT
When Ena Operta approached me to produce the key visuals for her young start-up ByEna, one thing was clear from the start: keep it as natural as possible.
Future customers should instantly understand that ByEna is about skin-friendly ingredients – products that don’t just serve as make-up, but also nourish and care for the skin.
The goal was to create a header video for the website that could also work as a product video: make-up swatches, the freshness of natural ingredients, and the natural texture of the models’ skin – all combined into one visual piece.
HOW IT ALL CAME TOGETHER
We worked with extreme attention to detail, producing a 35-second header video that captures texture and structure in their purest form. The IOWA Probe macro lens was our main tool, allowing us to get close enough to make every surface and ingredient almost tangible.
The result:
35-second header video and trailer