Still produced during studies – and remains a key project to this day.

Back then it was called Bosch Communication Center, with 5,000 employees worldwide. During a rebranding process, they were looking for a way to prepare teams for the change – and help them embrace it with excitement rather than uncertainty.

The task quickly evolved from a single "image movie" to a full-blown international roadshow, where all managers learned about the upcoming rebranding.

"We want to keep our employees motivated – because they know: 'WE WON'T BE SELLING PRODUCTS, WE'LL BE SELLING SOLUTIONS.'"

So together with BOSCH we developed a comprehensive roadshow, traveled to three countries, and interviewed over 30 people to give every single employee a clear understanding of why the name change was happening and what it meant.

This movie is part of the roadshow – the opener. Disguised as a Skype call with the CEO of Bosch Service Solutions. The result: tears of joy, lightness, and not a single dropout.

The vision was: Global teams as parts of a greater whole. Puzzle pieces, murals, graphic elements – all metaphors that connect rather than exclude.

I deliberately didn't present the pitch in a cinematic format, but took the managers on a roadshow – mentally. I showed them how the film could be introduced, what the moment on stage would feel like. And I made the effect tangible: not with storyboards, but with story feeling.

Concept & Strategy

1. Opener Clip Starts like a typical Skype call: blurry, pixelated, with the question "Can you hear me?". A deliberately placed break – a moment everyone knows.

2. Image Film (10 min) Seamless transition from the staged live call into an emotional image film featuring over 30 interviewees worldwide – from Liverpool to Frankfurt to Vigo.

The technology was limited back then – but we used that to break expectations. The bar was deliberately set low to create an even stronger impact afterward.

THE FILMS

PRODUCTION

• Shooting time: 2 weeks, 3 countries

• Post-production: 6 weeks

RESULT

• Globally deployed image film for Bosch

• Roadshow across multiple countries

• Film is still considered best practice at Macromedia University today

• Bosch has operated under the name Bosch Service Solutions ever since